Data Retention Policy


This data retention policy relates to Leadscale Labs’s User Data. This includes User Data generated from any of their websites or affiliate programmes where a User has signed up to receive communications from Leadscale Labs (or its brands).

Whilst opt-out functionality exists on all communications, Leadscale Labs still want to ensure that its Userbase does not receive communications that are no longer relevant or of interest to them.


In order to gauge interest from its Userbase, Leadscale Labs monitor the recency of Users’ engagements with email communications. This includes opening and clicking on emails.

Whilst at the time of writing, there does not exist any functionality to monitor SMS messages in this way, as and when the technology improves, the same Retention Policy will apply.

Retention Timeframes

From original signup to suppression (B2C)

6 months

From most recent engagement to suppression (B2C)

6 months

From original signup to suppression (B2B)

12 months

From most recent engagement to suppression (B2B)

12 months

For example, if Joe Bloggs signs up to receive email communications on 1 January, and then hasn’t opened any emails between then and 1 July, the email platform will suppress the user from further communications.

The same would apply if Joe Bloggs most recently opened an email on 1 January but didn’t open another one for 6 months his record would be suppressed.

Suppression Retention

The suppressed records will remain on the suppression file indefinitely to ensure that the user does not receive any further communications from Leadscale Labs.

The records will be deleted and destroyed by the Email Platform when Leadscale Labs terminates its usage of it.


If a User opts back in to receiving Leadscale Labs email communications, this action will write the user back to the Userbase, and they will be communicated to again in accordance with this policy.